What would the rewritten narrative be like for Japan with motivated individuals likeHokuto Oka and Takashi Tonegawa powering its growth?
Over the past few months, Hokuto Oka and Takashi Tonegawa concentrated their efforts to lead a project to develop key solutions that resolve consumer needs for real-time updates. The team identified that there are situations where consumers would seek to obtain information of a specific geographic location. For example, “is the library at Bishan train station crowded?” Answers to such questions cannot be accurately determined by search engines. Dai Nippon Painting Co., Ltd (DNP) seeks to be a provider that resolves consumers real-time needs in these areas.
Developments in the DNP project calls for the adoption of a consumer-to-consumer business model. Both Oka-san and Tonegawa-san stresses the importance of creating user benefits in increasing user adoption and maintenance of stable and secure communications to ensure the relevance of information shared.
Rewriting the Glorious Past
Hailing from the birthplace of instant noodles, conveyor belt sushi and automatic ticketing gates, Hokuto Oka grew up in an environment centred on innovation. Back then, new businesses emerged continuously, and companies advanced relentlessly. However, from a certain point in time, he started to feel that Osaka was gradually losing its advances and weakening in its innovation efforts. With the heart to revitalise the city and reinvigorate the spirit of innovation that was once burning so passionately, he took up the DBIC Singapore Innovation Program.
During the program, he partook in new business creation activities, trained in design thinking and took the driver’s seat alongside Tonegawa-san for a project to serve needs for real-time information. Through it all, Oka-san shares that his key takeaway was that it was often easier to conceptualise ideas than to find a problem to be solved. In the nature of his work, this was something he never experienced. Clients often came to the company with problems that they needed solutions for. It was a new experience to think in the shoes of potential clients and identify a need that requires attention.
Rewriting the Narrative
As Takashi Tonegawa recounts his favourite experience during his stint with DBIC Singapore, he shares of the time where his Japanese friends visited him. “I’m here in a new stage and my friends are here with me.” Having spent several years in Singapore when he was a new-born, Tonegawa-san draws parallels of his return to that of a symbol of growth. Prior to the program, he had never thought of the role that he could play in fuelling Japan’s growth. However, through the exposure that he gained in the DBIC Singapore Innovation Program, he delved into the minds and thinking of decisionmakers in various countries and gained and understanding of their perspectives. This empowered him to rethink the potential impact that he could make with the help of DNP, one of the largest printing company in the world.
The printing industry has always been a key contributor to economic and cultural development. In the past decade, even as digitisation has reduced the demand for paper, DNP has continuously served its aim to enrich lives through innovations that better the commercial and financial processes that are pivotal to the daily transactions of both consumers and businesses and will continue to seek ways to enhance the lives of mankind.
This post was written by Narcissa Koh, Content Strategist of DBIC.